Admatic_Paid Media Specialist - MIR

Discover your 100% YOU with MicroSourcing!

Position: Paid Media Specialist
Work setup & shift: Remote | Day Shift

Why join MicroSourcing?

You'll have:

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:

As a Paid Media Specialist, you will:

• Paid Search Campaign Execution: Build and manage search campaigns across Google Ads and Microsoft Advertising, covering keyword research, match-type strategies, negative keyword hygiene, ad copy creation, bid automation, and Quality Score optimization.
  
• Paid Social Campaign Execution: Set up and manage paid social campaigns across Meta (Facebook, Instagram) and LinkedIn Campaign Manager, enforcing standardized naming conventions, audience targeting, creative rotations, and pre-launch QA.
  
• Continuous Performance Optimization: Monitor and adjust bidding strategies, audience segmentation, budget pacing, frequency capping, and full-funnel creative assets to meet client acquisition, lead generation, and awareness KPIs.
  
• Structured A/B Testing Frameworks: Design and execute structured A/B tests across ad copy, creative variants, landing pages, audience cohorts, and bid models, systematically documenting insights and scaling top performers.
  
• Tracking, Tagging & Measurement Infrastructure: Implement, verify, and troubleshoot tracking pixels, conversion actions, and UTM governance via Google Tag Manager (GTM) and reconcile data in Google Analytics (GA4).
  
• Performance Reporting & Tactical Insights: Build and maintain performance dashboards and client reports, delivering data-driven analysis, performance trend commentary, and forward-looking tactical recommendations.
  
• Planning & Platform Governance: Support audience sizing, budget allocation modeling, and channel phasing while ensuring account structures, tracking, and naming conventions adhere strictly to agency best practices.

What You Need:

Non-negotiables

• Paid Search & Paid Social Experience: Minimum of 2–3 years of hands-on experience building, managing, and optimizing performance campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
  
• Tracking & Analytics Infrastructure: Hands-on proficiency configuring and auditing conversion tracking, conversion APIs, custom events, and pixels using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  
• Full-Funnel Campaign Optimization: Proven ability to manage budget pacing, bid strategies (e.g., Target CPA, ROAS, Max Conversions), negative keyword hygiene, audience retargeting, and frequency management.
  
• Analytical Reporting & Insight Delivery: Experience translating multi-platform performance metrics into clear client-facing reporting decks with strategic insights and action plans.
  
• Attention to Detail & QA Discipline: Meticulous approach to QA checklists, campaign naming taxonomy, UTM parameters, and ad copy accuracy.

Preferred skills/expertise

• Direct agency experience managing multi-client accounts or high-volume performance marketing budgets.
  
• Official platform certifications: Google Ads (Search, Display, Measurement), Meta Certified Digital Marketing Associate/Professional, and LinkedIn Certified Marketing Insider.
  
• Working knowledge of Microsoft Advertising (Bing Ads) and emerging paid channels.
  
• Experience with BI and reporting dashboards (e.g., Looker Studio, Supermetrics, Funnel.io).
  
• Basic understanding of HTML, JavaScript snippets, and server-side tracking principles.

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique, authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

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Originally posted on Himalayas