Head of Web Design

About us:

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is a fast-growing U.S. digital marketing agency specializing in medical and aesthetic practices, including dermatologists, plastic surgeons, med spas, and healthcare providers.

They work with 80+ active clients across North America, providing services such as paid advertising, web design, local SEO, and patient retention.

About the Role

We are seeking an exceptional Head of Web Design (AI-First Design Engineer) to take full ownership of the agency's web department. Reporting directly to the Founder, this is an executive player-coach seat: you will lead brand discovery with practice owners, craft visual identities, and directly design and build high-converting websites using an AI-first workflow, while leading and modernizing an internal web team.

In this role, you bridge the gap between creative director, client-facing brand consultant, and front-end design engineer. You don't simply draft wireframes and toss them over a wall to developers, you take projects from initial discovery all the way to pixel-perfect, interactive production using modern visual builders or AI-assisted code. Your primary objective is ensuring clients fall in love with a digital home that genuinely represents their brand, driving measurable patient bookings and rapid deployment.

Key Responsibilities

• Lead brand discovery calls with practice owners, turning founder stories, ideal patient profiles, and aesthetic tastes into written brand narratives and distinct visual directions within 3 to 5 business days.
• Personally design and build complete client websites from scratch to live launch with high fidelity, interaction, and responsiveness, choosing the optimal platform per client (WordPress/Elementor, Webflow, Framer, Wix Studio, or AI-coded stacks).
• Direct authentic photography and generate custom, art-directed AI imagery (using tools like Midjourney or Flux) for treatments, textures, and clinic scenes that avoid looking generic or stock-like.
• Partner hand-in-hand with the internal SEO Lead to co-own site architecture, balancing high-converting UX with technical search intent, schema, internal linking, and fast page speeds.
• Design custom brand identities, logos, and comprehensive brandbooks as paid client offerings.
• Lead, mentor, and evaluate the web department (overseeing seats including a Senior Web Developer, AI Web Creative Director, and Web Delivery Lead) with full hiring and team structuring authority within budget.
• Retrain and elevate the web department to operate with AI-first production tools and workflows, scaling capacity to ship 4 to 6 client sites per month.
• Triage and clear existing operational backlogs, establishing a permanent intake, QA, and delivery system to keep projects moving on schedule.
• Enforce launch scorecards for every new build, validating client satisfaction, speed benchmarks (Core Web Vitals), indexing health, and active conversion/booking tracking.

Requirements

• 6+ years of hands-on experience designing and building websites end-to-end, with a proven track record leading a small production or design team (2 to 4 people).

• True Design Engineer execution: ability to conceptualize high-end designs in Figma and build them out directly with motion and interaction in Webflow, Framer, WordPress (Elementor), Wix Studio, or clean AI-assisted code.
• Power-user mastery of modern AI workflows (such as Claude, Midjourney, Flux, v0, and Figma AI) integrated naturally into daily production.
• Professional verbal and written English with the executive presence to command brand discovery calls, read client nuances, and present concepts persuasively to U.S. medical founders.
• Proven creative craft and design range, capable of moving smoothly between luxury editorial, warm community-focused, and clinical-modern aesthetics
• Solid foundation in UX conversion optimization and SEO essentials (semantic site structures, mobile responsiveness, Core Web Vitals, and conversion paths).

Benefits

• Salary: Competitive compensation ranging from $5,000 to $7,000 USD per month, based on design engineering depth and leadership experience.
• Executive Impact: Direct leadership of the agency's web division with full authority over team structure, hiring, and tooling.
• Contract: Independent Contractor
• PTO: 2 weeks of paid time off + 1 week of sick leave annually.

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪
• ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• 📄 Resumes must be submitted in English.
• 🚫 Applications that do not meet these criteria will be automatically rejected.