Senior CVM and Marketing Analytics (Banking)

Category: Technology

Location:


We are looking for a Senior CVM and Marketing Analytics (Banking) to join our team and take ownership of key areas within our technology and data platform. Decides which customer attributes and segments are worth building and owns the banking use case library. Defines eligibility and consent gates a segment must pass before use.
Key Responsibilities

• Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
  
• Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
  
• Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
  
• Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
  
• Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
  
• Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.
  

Requirements

• Experience: 7+ years of relevant professional experience.
  
• Strong hands-on experience with: Banking customer marketing, customer segmentation, cross sell modelling, campaign eligibility, uplift and incrementality measurement, SQL.
  
• Banking CVM, customer marketing, or marketing analytics, with campaigns personally designed and measured.
  
• Strong command of banking commercial drivers: product holding, cross sell ladders, deposit and balance growth, lending and card propensity, new to bank acquisition.
  
• Owns use cases end to end: cross sell, card activation and usage, balance growth, silent attrition, lifecycle and transaction triggers.
  
• Knows how marketing eligibility works under regulation: suitability, affordability, credit gating, and what must be auditable afterwards.
  
• Proves campaign impact with control design and incrementality.
  

Domain Requirement:

• Banking is a must
  

Preferred Qualifications

• Islamic banking product structures.
  
• Experience with a customer data platform or campaign management platform.
  
• Working with engineering teams to specify attributes and segments.
  

Details

Originally posted on Himalayas