PPC & Digital Marketing Specialist

This is a remote position.

We are seeking a talented and experiencedPPC & Digital Marketing Specialistto join our dynamic team. The ideal candidate will possess a diverse skill set in various areas of digital marketing, with a leadfocus on Google AdWords, PPC advertising, and marketing automation tools. Content creation and database management are considered advantageous but not mandatory.Overview of the Company:IBS Group of Companies is a well-established organization that has been operating for nearly 30 years. Our diverse portfolio includes:

• IBS, which is one of Australia's leading print manufacturers

• IBS Storage Solutions, which offers location-based and at-home storage solutions for consumers,

• Overseas Teams, which provides Australian businesses virtual assistants based in the Philippines.

We are constantly working on new initiatives to expand our business. As a family-operated company and with a dedicated staff of 90, we prioritize exceptional customer service and product excellence.

Our marketing team operates on an agile basis. It is commercially minded, creative & nimble team in delivering results-as-service for the different businesses. We have over 70 years experience across IT, entertainment, retail, FMCG, sport, government, healthcare, hospitality, tourism, HR & more!

Responsibilities:

• Manage and optimise Google AdWords campaigns to drive maximum performance and ROI.

• Develop and execute PPC campaigns on platforms such as Facebook Ads, LinkedIn Ads, and other relevant channels, ensuring effective targeting and high conversion rates.

• Implement and manage marketing automation software, such as Zoho, HubSpot, or Salesforce, to streamline marketing processes, nurture leads, and improve customer engagement.

• Utilise website CMS platforms such as ClickFunnels to build landing pages, integrate online form builders, and enhance website functionality.

• Collaborate with the development team on API integration projects, leveraging data from external sources to enhance marketing strategies and campaigns.

• Content creation skills by writing engaging and optimised copy, and utilising basic design skills using tools like Canva, ensuring visual appeal and messaging alignment is nice to have

• Database management skills, including data collection, segmentation, cleansing, and ensuring data integrity and compliance is nice to have, but not required.

Requirements

• Team oriented mindset with excellent communication and collaboration skills to work effectively with cross-functional teams

• Proven expertise in Google AdWords, with a deep understanding of campaign management, keyword research, bidding strategies, and performance analysis.

• Extensive experience in managing PPC campaigns on platforms like Facebook Ads, LinkedIn Ads, and other relevant advertising networks.

• Familiarity with marketing automation tools, such as ClickFunnels, Zoho, HubSpot, or Salesforce, including experience in setting up automated workflows, lead nurturing, and reporting.

• Proficiency in website CMS platforms, including landing page creation, website integrations, and online form builders.

• Knowledge of API integration concepts and the ability to collaborate with developers to implement and leverage external data sources.

• Strong written communication skills, with the ability to create compelling and optimised content for various marketing channels

• Basic design skills using tools like Canva to create visually appealing marketing materials - not essential

• Experience in database management, including data collection, segmentation, and maintenance.

• Strong analytical skills and the ability to interpret data, generate insights, and make data-driven recommendations.

• Excellent organisational and project management skills, with the ability to manage multiple tasks and meet deadlines.

• Ability to work independently and remotely

• Certification in Google Ads is a plus

• Experience in digital marketing or advertising is a plus

• Bachelor's degree in Marketing, Advertising, or related field preferable

Tools/Software:

• Google Adwords - must be high level skill set

• PPC Campaigns (Facebook Ads & LinkedIn Ads) - must have experience

• Zoho/ Hubspot/ Salesforce - experience ideal

• ClickFunnels- experience ideal

• Duda - not mandatory

• Canva- not mandatory

Originally posted on Himalayas