Marketer + Google Ads and Analytics Leader

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

• Must be an exceptional writer and communicator
• Marketing strategist with a Conversion Rate Optimization (CRO) mindset
• SEM management includes:
  • Conducting keyword research
  • Creating campaigns and monitoring performance
  • Managing campaign budgets
  • Performing  A/B testing and audits
  • Continually optimize campaigns and landing pages
• SEO management includes:
  • Understanding personas to better target identified audiences
  • Creating keyword and linking strategies
  • Optimizing meta descriptions
  • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
  • Providing recommendations to content writers to drive SEO content creation
• Analytics management includes:
  • Analyzing data and provide evidence-based recommendations
  • Correlating performance metrics against digital marketing KPIs
  • Identifying deficiencies and implement solutions in a timely manner
  • Presenting data in a meaningful way
• Suggest improvements for process and productivity optimization
• Work with content writers, web developers and marketing teams to properly implement best practices
• Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Qualifications

• Experience with and capacity to quickly learn and utilize the following tools:

  • Google Ads
  • Google Search Console
  • Google Tag Manager
  • Google Tag Manager Debugger
  • Google Tag Assistant
  • Google Analytics
  • Google Looker Studio
  • Google Optimize
  • Google Data Studio
  • Google Keyword Planner
  • Google Structured Data Testing Tool
  • Hotjar/CrazyEgg/MouseFlow/etc.
  • Moz/AHREFs/etc.
  • Screaming Frog
  • SpyFu/SEMRush
  • HubSpot
  • Schema MarkUp Generator
  • Yoast

• Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

• Possess excellent time management skills

• Have a sense of ownership and pride in performances and its impact on company’s success

• Ability to collaborate effectively

• Ability to proactively communicate

• Experience in developing and executing marketing strategies
   
• Knowledge of online lead generation and content strategy
   
• Strong analytical skills with the ability to interpret data and trends
   
• Expertise in branding and social media marketing
   
• Excellent communication and organizational skills
   
• Ability to work independently and in a team environment
   
• Experience in user experience design and HCI is a plus
   
• Bachelor's degree in Marketing, Business, or related field is a plus

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

Offshore firms and recruiters DO NOT APPLY.

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's:

• Happy - a zest for life and desire to delight our clients
• Humble - no egos allowed. ever.
• Hungry - will want to change the world
• Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.