Growth Product Manager - Stores Apparel

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

At Trafilea, Product Management is directly connected to business performance.

You’ll own the product roadmap for our apparel eCommerce stores and use customer insights, analytics, experimentation, and technology to improve the shopping experience—and the metrics that matter: conversion, revenue, engagement, and retention.

This is an opportunity to operate at the intersection of Product, eCommerce, CRO, Data, UX, and Growth, building experiences for brands backed by a Consumer Tech Platform that has generated $1B+ in cumulative revenue and served 12M+ customers.

• Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact.

• Identify growth opportunities through customer insights, analytics, experimentation, and market research.

• Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation.

• Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences.

• Translate business goals into product initiatives, ensuring alignment across stakeholders.

• Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience.

• Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors.

• Lead Agile product ceremonies and ensure efficient execution from discovery through delivery.

Requirements

• 5+ years of Product Management experience within eCommerce, preferably in apparel, retail, or DTC brands.

• Proven experience owning product roadmaps and prioritizing initiatives based on business impact.

• Strong expertise in Conversion Rate Optimization (CRO), experimentation, and A/B testing.

• Experience working with Shopify Plus, BigCommerce, or similar eCommerce platforms.

• Strong analytical skills with experience using tools such as GA4, Mixpanel, Amplitude, Looker, Tableau, or similar.

• Experience collaborating closely with Engineering, UX/UI, Data, and Marketing teams in Agile environments.

• Strong understanding of user acquisition, customer journeys, funnel optimization, and retention principles.

• Excellent communication, stakeholder management, and strategic thinking skills.

• Experience leveraging AI tools to improve product development, experimentation, or operational efficiency is a strong plus.