Czech SEO Specialist

About Adapt   Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.     Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
MAIN PURPOSE OF THE JOB   This is a freelance position to work and support our SEO team. You will play an important role in supporting us with keyword search, keyword planner, and content optimization to mention a few of your responsibilities.   MAIN DUTIES The following is a non-exhaustive list of responsibilities and areas of ownership for this role:   - Keyword Research  - Keyword Planner - Metadata Optimisation - Content Optimisation - On-Page Optimisation - Keyword Translation from English to Czech and Czech to English - Data handling and Management - SEO Copywriting   REQUIREMENTS   Education Level ·       Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience.   Experience ·       Minimum of 1 year of hands-on experience in SEO ·       Good working knowledge of HTML & JavaScript for SEO – basic writing and reading ·       Excellent knowledge of various search engine’s best practices (Google, Bing, Baidu etc.) ·       Proven track record for delivering good results with SEO initiatives ·       Strong knowledge and experience working with various Analytics packages (Google Analytics, Site Catalyst, WebTrends) ·       Advanced Excel skills ·       Excellent understanding and experience using various third-party SEO analysis tools (i.e. Screaming Frog, SEMRush, Ahrefs, Majestic etc.) ·       Excellent organizational and time management skills, able to set and keep deadlines ·       Solid understanding of all other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO   Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.