Country Manager (Bangkok, Thailand)

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5,000 specialists.

Ajax Systems continues to rapidly expand its footprint across the ASEAN region, building strong local partnerships and scaling its commercial presence in high-growth markets. As part of this strategy, the company recently launched a state-of-the-art manufacturing facility in Hanoi, Vietnam – a key milestone in its global expansion. The 8,300 m² plant produces the full range of Ajax devices and significantly increases production capacity. This investment reflects Ajax’s long-term commitment to the region and creates exciting opportunities to be part of a fast-growing, truly international business shaping the future of security technology.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax's unwavering mission.

Responsibilities:

• Identify and pursue new business opportunities, partnerships, and markets.
• Build and manage enterprise pipeline through channel ecosystem
• Develop go-to-market strategy aligned with regional direction in Electronic Security
• Represent company at trade shows and industry events
• Lead the local team to achieve and exceed sales targets, ensuring market share growth.
• Identify, develop and close large-scale enterprise projects in key verticals
• Recruit, onboard and manage distributors
• Drive partner enablement programs and joint business planning
• Cashflow responsibility for Thailand (both sell-in and sell-out).
• Develop and execute a comprehensive business strategy aligned with the company's overall goals.
• Establish and report on metrics to measure team performance; correct deficiencies where necessary.
• Recruit, train, and mentor a high-performing team.
• Foster a positive and collaborative work environment that encourages innovation and creativity.
• Establish and nurture strong relationships with key clients and industry stakeholders.
• Develop lighthouse reference projects
• Conduct competitive analysis
• Maintain CRM hygiene and accurate pipeline reporting
• Provide quarterly business reviews
• Deliver clear risk/opportunity analysis

Requirements:

• Proven experience in a senior management role, ideally as a Country Manager or a Sales Director in a similar capacity within the electronics security industry.
• 5 - 8 years in the electronic security industry at the Managerial level.
• Experience working with regional or global security brands
• Strong network in the security industry on the Thailand market.
• Strong understanding of the industry, market dynamics, and client needs.
• Excellent communication, negotiation, and interpersonal skills.
• Demonstrated ability to develop and implement successful business strategies.
• Experience working in a cross-functional matrix team and environment.
• Strong analytical and problem-solving abilities.
• Willingness and ability to travel
• Results-oriented nature and ability to show initiative and responsibility for own results.
• Highly motivated with the ability to make things happen.
• Well-presented, professional, reliable, and ethical.

We offer:

• An opportunity to work in one of the most recognized and innovative security manufacturers.
• An opportunity to take on new challenges, advance your career, and make a meaningful impact.
• Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas
• A zero bullshit culture

Compensation

Additional Information

Join Ajax Systems!